As I had settled in one Sunday evening, preparing to cooperatively play Minecraft on the Xbox 360 with my girlfriend, We were delayed due to a needed update. To pass the time, we browsed her game selection when something interesting caught my eye. “Doritos Harm’s Way” overlaid an image of a dusty canyon environment with a mad max style truck being shot at by a large mechanical turret. The idea of a Doritos sponsored game excited me: an advergame designed by a corporation to appeal to target markets. I was ready to criticize it to the very core — until I played it.